Kirsty Reynolds is a special person. From the moment I met her for an informal chat on Zoom, I knew that. And I knew that she would be a perfect fit for Cocogun. At that moment in time we didn’t have an open role but, once my co-founder CK met her, we agreed we’d simply have to create a role for her. That role, like Kirsty herself, is pretty unique: she’s a hybrid Business Director-Copywriter. (Or should that be Copywriter-Business Director?)

Beyond that first chat, from the second Kirst walked into the agency on her first day, we knew for sure that our instincts had been spot on. From day one, she’s wow-ed clients, demonstrated robust business skills, been brilliantly strategic, brought contagious energy to creative sessions, contributed brilliant writing and conceptual thinking.

Existing clients have fallen in love with Kirst, and she’s created immediate sparks and rapport with new clients. She’s cracked big ideas across a range of creative briefs while being run off her feet managing others. All while demonstrating her unique blend of smarts, EQ, an epic laugh and very clear leadership skills.

Kirst has represented Cocogun at an interstate client conference, thrown herself into Copy School, won the Cocogun Rock of Awesomeness (employee of the month) award multiple times, and shown inspiring hunger to do and learn more.

I personally seek out and highly value her opinion on matters of creativity, writing and cultural sensitivity. I usually absolutely hate the use of the term ‘rock star’ in the context of advertising - we’re making ads, not headlining Wembley Stadium or playing the Superbowl half time show. But ‘rock star’ is the best term I can think of to describe Kirst. I simply see no limits to what she can achieve in this industry.

Ant Melder