G’day. ✨
I'm a creative and commercial chameleon with over 12 years of experience in marketing, creative advertising, copywriting, content creation, digital advertising sales, and 6+ years of people management.
Work
Australian Institute of Business
Lead Copywriter on Australian Institute of Business’ latest campaign, Turn Could’ve Into Can. Featured as Work of the Week in Little Black Book. 🎬
Australian Red Cross
Business Lead and Copywriter on Australian Red Cross 110 Campaign, There When Campaign and ‘Tis Not The Season Festive Appeal. 🕊
Inherited Cancers Australia
Creative Strategy Lead & Copywriter on the rebrand and relaunch of Pink Hope to Inherited Cancers Australia. 💙
Macquarie
Marketing Lead, Asia-Pacific, managing a team of 11 people and creating engaging campaigns, thought-leadership content, and brand experiences for internal and external audiences. 🌏
How trust, culture and community are creating enormous soft power in the metaverse.
Bolder sustainability goals open opportunities in more sectors.
Macquarie Capital presents its insights into the secular trends that will continue to drive Asia-Pacific business and investment into 2023.
Artificial intelligence (AI), cloud computing and 5G networks are combining to change the frontiers.
How energy transition, urbanisation, sovereign resilience and technology are impacting the Australian investment landscape.
College of Law
Creative Strategy Lead for the College of Law’s brand strategy evolution and website relaunch. ⚖️
Brand experience
The special sauce
AWARD School
In 2022, I placed first in the Online AWARD School class. Accepting only 200 students each year across Asia-Pacific, it is a globally recognised course for emerging creatives. Click the image to view my portfolio. ✏️
Jawun
Representing Macquarie, I relocated to Miriwoong Country (Kununurra, Western Australia) for 6-week secondment with Jawun working with Indigenous-led organisations. At my host organisation, East Kimberly Job Pathways (EKJP), I produced a series of culturally inclusive videos (with a budget of >$1,000) that enabled EKJP to effectively communicate who they are and what they do for a diverse set of stakeholders.