EXPERIENCE.

I'm an 'all-rounder' in the marketing and advertising industry who combines creativity, strategy and empathy, and connects heart and humanity to communications and campaigns.

Copywriter and business director

Cocogun

Feb 2024 - Present

As a hybrid Business Director and Copywriter at independent creative agency, Cocogun, I combine creativity, strategy, and purpose to add value to our suite of incredible clients and causes we support. More recently, I have been honoured to work creatively and strategically with Inherited Cancers Australia and am excited and humbled to do the same with the team at National Centre for Action on Child Sexual Abuse to help change Aussie culture around this deeply harmful societal issue. I also work closely in my hybrid role with the forward-thinking Australian institution, College of Law, and the game-changing medtech, Harrison.ai.

Marketing and Communications lead, apac

Macquarie

Apr 2023 - Feb 2024

I worked across a wide variety of internal and external marketing and communications initiatives, bringing creativity, innovation, and humanity to everything I do. Key responsibilities included:
  • Managing and nurturing the growth of a high-performing team across Asia-Pacific with empathy and encouragement
  • Copywriting and long-form content writing across diverse sectors like technology, Environmental, Social, and Governance (ESG), and more
  • Creating engaging staff communications for senior leadership, including Global and Regional Heads and COOs
  • Managing external event sponsorships and partnerships
  • Scriptwriting and storyboarding creative video content
  • Planning and executing social media strategies and campaigns
  • Managing rebranding projects from origination to execution
  • Collaborating with transaction staff on client pitches and proposals.
Key achievements:
  • Led the creation of a new Employee Value Proposition (EVP) which included synthesising 800+ pieces of staff feedback (and crafting business commitments to Diversity, Equity, and Inclusion) supported by an external content and social campaign (Macquarie Group then used this as a template to do a Group-wide messaging refresh)
  • YoY uplift across all engagement metrics for Macquarie Capital's flagship thought-leadership event (Year in Review) with a comprehensive content, social and email campaign
    • +46% attendance, +43% open rate, +121% CTR, +27% pageviews, +250% downloads, +14% reading time, 12x reach, 3x engagement
  • Crafted Macquarie Capital's global green narrative and messaging for Macquarie's inaugural Net Zero Report
  • Co-leading the creation of agenda and communications for a 3-day Macquarie Capital Global Conference in Tokyo
  • Contributing to Macquarie's Reconciliation Action Plan (RAP) Working Group, Australia and New Zealand Diversity, Equity and Inclusion Working Group, and Macquarie's First Nations Employee Network Group
  • Co-led the onboarding and launch of the social media planning platform, Sprinklr.

Senior Marketing Manager Apr 2022 - Apr 2023
Marketing Manager May 2019 - Apr 2022
Marketing Executive Jan 2018 - May 2019

DOES ANYONE REMEMBER A TIME BEFORE COVID?

DOES ANYONE REMEMBER A TIME BEFORE COVID?

DIGITAL ACCOUNT DIRECTOR

Conversant Media

Mar 2017 - Dec 2017

Conversant Media creates premium online publications for a passionate and engaged audience. Across Lost At E Minor, Techly and HT&E's ARN Digital sites. I worked collaboratively with agencies and clients to create bespoke brand experiences and native editorial and video content solutions around all things culture, art, technology, business and sport. 
Key achievement:
  • 296% YoY growth in Q4 revenue (51% of which was new business).

ACCOUNT MANAGER - SELLER ADVERTISING, EBAY

Triad Retail Media

Jan 2016 - Mar 2017


Triad Retail Media creates profitable, technology-enabled media businesses for the world’s leading retailers. I looked after a range of eBay merchants and some of the biggest retailers in Australia, leveraging first-party data to help brands reach their target audiences at key purchasing moments. I developed client relationships, created effective targeting strategies to achieve ROI and represented one voice across direct and programmatic advertising. 
Key achievement:
  • $810K+ direct total revenue and $200K+ programmatic revenue, $623K+ of which was new business.
  • First $100K+ booking from my first client, Australia Post (new business).

Account Executive Mar 2015 - Dec 2015

SALES AND EVENTS EXECUTIVE

Mumbrella Mar 2014 - Mar 2015

Straddling Sales and Events at the media and marketing trade publication, Mumbrella, allowed me to gain experience in the two vastly different fields of expertise. From handling all aspects of our digital campaigns to event coordination and liasing with sponsorship partners - I loved learning as much as I could on both sides of the spectrum.